Many people who come into contact with this concept for the first time associate it with Feng Shui or Vastu Shastra.

This is not wrong, but also not correct. Indeed, all concepts want to enable you to do the same: To increase your well-being at home. The ways to get there, however, split at the root.

The differences at a glance

Feng Shui, a Far Eastern philosophy, wants to direct the universal Qi, the „cosmic stream“ or life energy through places and structures. So, according to specialists, also through your home for the benefit of your well-being. So feng shui experts arrange your home according to Qi.

Vastu Shastra, the Indian architectural doctrine according to the natural laws of the five elements (ether, air, water, fire and earth) for a life in harmony with nature. Similar to Feng Shui, your home is arranged according to external influences, in this case the five elements, to enhance your well-being.

Niu considers on the one hand the wohn psychology, and on the other hand interior design. Wohn psychology is part of environmental psychology and therefore a western science that deals with the interaction between you and your living environment. So, the effect of your furnishings as well as the quality of the living space on your feelings, thoughts, actions and general health. Body, mind and soul.  

At niu your home is furnished according to your (living) needs with the help of interior design principles. In comparison to Feng-Shui and Vastu Shastra, your constitution forms the basis of the creative process, not the other way around.

So, you could say, we make it beautiful for you from the inside out!